“Love these cables.”

There are certain milestones in an artist’s career that would seem to inspire a moment of reflection. Yet as Craig Morgan put the finishing touches on THIS OLE BOY, an album marking more than ten years since the release of his self-titled debut album back in 2000, the singer/songwriter has a surprising reaction when asked for his thoughts on his decade-long run.Total shock.

“Is that right?’ Morgan asks, leaning back in his chair when told the news. He’s quiet for a moment as he lets his mind wind its way back through over ten years of memories to double check the math. Then his eyes brighten, “I guess it is,” Morgan marvels, “But I tell you, I feel like I just got started. I feel like I’m 25 years old and saying,

“Wow, I hope I make it in the music business.”

The statement sums up Craig Morgan in nutshell. By all accounts, Craig Morgan has made it. As an artist, he’s been a mainstay on the charts with an impressive body of work that includes fourteen Top Ten hits — including fan-favorites “Redneck Yacht Club,” “Almost Home,” “That’s What I Love About Sunday,” and “Tough.” As a performer, he’s entertained countless fans in every corner of the globe. And as a country star, he’s reached what many consider the pinnacle of his profession when on a cool October evening in 2008 he became a member of the Grand Ole Opry. Yet despite not only surviving but thriving for over a decade in a cut-throat industry that is known for chewing up and spitting out talent, Craig Morgan is an artist who is still humble, hopeful, and hungry to continue making his mark in country music. THIS OLE BOY is proof.

“When you go out and buy an album, and I’ve done it myself, you sometimes feel, ‘Well the songs on the radio were great but the rest was just okay,’ admits Morgan. “When they play this record, I want them to say, ‘Man, I like the songs on the radio but I love this other song even better!’ That’s what’s rewarding about an album.”

And there is a lot for Craig Morgan fans to love on this new record. Yes, there are hit songs that are sure to continue his impressive run on the radio charts. But it’s the attention, craft and care he put into the deeper cuts where Morgan reveals just how much he’s grown as an artist.