“As an audiophile and professional bassist for nearly 30 years, I must admit I have never used an audiophile cable on my bass’s output. The increase in lows and overall slam are noticeable. I won’t do a studio date without my Analysis Plus Bass Oval! Think cables don’t matter? Think again.”

An east coast native currently splitting his time between New York and Cleveland, electric bassist Kip Reed has performed and recorded with many major artists spanning several genres. His love of Brazilian, African and other world-beat music combined with his background in rock, funk, and jazz make him one of the most in-demand bass players on the east and north coasts. In his nearly 30-year career, he has recorded or performed with Brazilian superstars Bebel Gilberto, Ivan Lins and Tania Maria, disco divas Donna Summer and Gloria Gaynor, jazz legends Brother Jack Mcduff, Larry Coryell and Joe Lovano. He has been featured on recordings alongside bass greats Anthony Jackson and Freddie Washington. Hear him on Chuck Mangione’s Chesky release “The Feeling’s Back” and most recently, Nancy Wilson’s Grammy-winning CD “Turned to Blue”